E-Commerce Website

E-COMMERCE

 

                    So you have decided that you want to sell products online, you know that you will need an eCommerce website as your first port of call. Designing an eCommerce website for your business will surely help you in increasing your business at a top-level and also will get you connected to an enormous group of happy customers. And this will help the customers get the products easily and at their doorstep. It'll make selling your products simple. An effective eCommerce website should work for the buyer and the seller, and hopefully in this article we can help to explore how you can achieve this. 

                    Creating an effective e-commerce website may be simpler than you think, from making sure that your website works well on both mobile and desktop, whilst providing quality images and text, etc. It is important to know everything which will need to go into the front and back-end of the website so you can build a website that draws in your visitors and generates genuine sales.

                     We have created the blog to help you understand and improve your eCommerce website experience, so let’s get started!

                    This one is self-explanatory as one of the primary things that your website visitors will expect is a website easy to use and fast to get around. When people are online, they wander through a website and have acceptance of getting a quick response and find the product they will purchase it within no time. So it's very, very important to have good functionality for a website. If you have a simple logical website so customers can quickly find the products that they need, then you are on the right track.

                    Like most people, you likely do a lot of websites browsing on your mobile now and therefore your website needs to be mobile (and tablet) friendly. Over 40% of the sales in 2018 made on a mobile device on Black Friday. So, customers are using their phones more than ever before; and if your website is not mobile responsive, then you are losing a massive percentage of a business.

                    Running an eCommerce website is not always a simple task. There are sales to make an order to fill and payments to receive. That's why it is necessary to make sure you have your bases covered for running an excellent Ecommerce website.

                    When user visit's your website, the user is likely to check for the required product with its details, and with the help of images displayed for a particular product, it becomes easier for users to get the product which they are finding.

                    We have to look at things from a visitor’s point of view. We have to start with the beginning when the user visits an eCommerce website and goes through to the very end when that user places an order. We will give essential things for your eCommerce site to maintain continuous success and meet the ever-changing needs of consumers.

Here are a few points to keep in mind when the user visit's your website:

1. Good Experience for mobile shoppers: 

 In today’s world 75% of people purchase using mobile devices rather than personal computers and laptops, so the principal motive to your e-commerce websites is to be mobile-friendly. Your website ensures checkout cart functions easily on mobile, keep your mobile version simple with clear links.

           

For example, Amazon and flip carts are shopping websites and have a mobile version. Customers can access their site on smartphones with affirm swift. They have an easy and convenient way of searching and browsing. Customers can browse, compare offers, and shop online from anywhere and anytime.

2. Simple checkout process:

            Checkout is a striking balance between good functionality, usability, and trust-building key that offers a salutary checkout experience. If the checkout is improper, you could easily lose up to 67% of customers. To make checkout more clear, display security logos, show shipping details, ensure it is fast on mobile and show images of the products in the carts. 

3. Good Quality product images:

 

            Product pictures could be the most important thing on your e-commerce website. It will give users the first experience of your product. So your pictures must be of a prime quality with good lighting. Include a gallery of pictures to show all features of the product. Let customers see a larger version of the photography in zoom function.

For example–Snapdeal is a very famous online shopping, their products are genuine. They have a gallery of pictures to show all features of the product. They provide the larger version of the product images in the zoom function.

4. Have a clear returns policy: 

            People return products when they’re disappointed, or the product is not up to the mark. So the first part of an e-commerce website that an excellent return policy. This Policy can help your customer in a purchase. Make your policy easy to find and write it in the easy language (not legal or internal policy jargon). Don’t include hidden return cost, be clear about costs. Be clear about whether the returns are for cash, exchange, or credit.

For example, ShopClues replaces any order within 10 days of delivery and with free return shipping if customers receive a product is not as per the specifications ordered by them.

5. Detailed Product:

            Give clear and accurate descriptions of your products. This helps buyers to take a decision to purchase easily. Descriptions are like your store’s sales staff, so it needs to be more informative. Give FAQs section too, to help peoples who have any issue about your products. The product description should have size, texture, dimension, colors, and warranties.

For example, Flipkart gives brief information about its products like features, warranty, and dimensions, etc.

6. Low cost or free shipping charges:

             Low cost or free shipping is the number one method for making a purchase on websites. This is the prime information. The ability to get products delivered within a particular time frame, and for a cost that the customer considers reasonable, is a tremendous part of a shopper's purchase decision.

If your business model does not allow you to make the shipping cost-free, the least you can do is to reduce costs to a minimum or offer free delivery once a customer orders over a certain amount.

For example, E-bay provides low cost and free shipping which leads this website to the world’s top 5 online shopping websites.

7. Define your unique selling points (USPs):

            If you are making an e-commerce website, you need to define USPs. To make a difference from your competitors, and it helps to attract buyers. If you want to know what’s your USPs are, firstly ask yourself what makes you different from your competitors? And why customers will buy from you and not from your competitors? If you have the answers to these questions, then you know your Unique Selling Points (USPs).

For example, Planetjashn has made their USPs as an online business obvious across their website:

1. Same-day shipping 

2. Free shipping

8. The latest news and most popular products: 

            When there are extra items, news, a sale that the buyers should know about the product, the home page is the best way to house them. Make a simple way for buyers to find new deals and hot prices. Customers will more likely look through extra items on sale rather than spending half an hour searching through the full list for something new and trendy.

For example, Amazon provides all its latest product lists, sales to its home page.

9. Shopping Cart, Login Box, and Search Box:

            The search box, login box, and shopping cart are located next to one another at every e-Commerce website. It’s almost unreasonable to imagine a store without a shopping-cart function included. The shopping cart icon is simple, so it makes sense to buy or choose something similar to your site. Various stores also give their customer's private accounts where it is possible to review all their previous and current orders. Every customer who signs up in their account can choose a personal login and password for further access. Besides, owners of such accounts can receive notification of special discount offers from the store owners and take part in various promotions or sales.

For example, Alibaba site provides a search box, login box at the top of the website.

10. Social media links:

            Social media sites give almost 20% of online purchases after accomplished the surfing. People are interested in public opinion to buy anything online. Social media websites, such as Facebook and Twitter, are the best. It is the fastest source to get the information you need on about everything. Social media accounts bring excellent opportunities for self-promotion and online communities can help to identify the most active and experienced customers or find fresh ones who are not aware of the web store yet. For online shops, it’s a suitable way to keep customers up to date of the latest news, or special deals which lead towards Facebook or Twitter followers only. 

For example, Benetton provides social media links like Facebook, twitter, google plus, Pinterest, and Instagram. 

            There is almost always room for improvement for an eCommerce website/marketing campaign and we would be more than happy to provide a free report of our ideas and review your current work.

Now that you have the knowledge, it is time to take control online and push forward.