Digital Marketing
DIGITAL MARKETING
Keep your business updated with 21st century's marketing techniques. To keep up with the ever-growing competition, small businesses need to make their businesses Digital. There is a consistent and clear growth in the Digital Marketing industry, and this is the perfect time to make your digital presence felt. Businesses leverage digital channels such as search engine, social media, email, and their websites to connect with current and prospective customers. In simple terms, any form of marketing that exists.
Digital Marketing has no geographical boundaries. There are many ways to expand your business digitally. Your business will reach the masses, considering the time the world spends online and a variety of digital platforms available.
So this is how does digital marketing will help your business grow: -
1. The ability to reach a global marketplace.
2. You can save money and reach more customers than traditional marketing methods.
3. Digital Marketing caters to mobile consumers.
4. Digital Marketing builds brand reputation.
How does a business define digital marketing?
Digital marketing is the use of many digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets like digital advertising, email marketing, online brochures, and beyond there's a spectrum of tactics that fall under the umbrella of "digital marketing."
A content marketer, for example, can create a series of blog posts that generate leads from a new ebook the business recently created. The company's social media marketer might then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We'll talk more about these specific digital marketers in a minute.
Types of Digital Marketing: -
• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Marketing
• Marketing Automation
• Email Marketing
• Online PR
• Inbound Marketing
• Sponsored Content
SEO is a must- If you don't show up on the front page of the search results, they will not see you online. Optimize your webpages with the most promising keywords to make sure you are visible to the users who search for real estate online. This is optimizing your website to " rank " higher in search engine results pages, increasing the amount of organic (or free) traffic your website receives. The channels that enjoy SEO include websites, blogs, and infographics.
Content Marketing term denotes the creation and promotion of content assets to generate brand awareness, traffic growth, lead generation, and customers.
The channels that can play a part in your content marketing strategy include:
Blog posts: Writing and publishing articles on a company blog help you show your industry expertise and generates organic search traffic for your business. This ultimately gives you more opportunities to convert website visitors into leads for your sales team.
Ebooks and White papers: Ebooks, white papers, and similar long-form-content help further educate website visitors. It also allows you to exchange content for a reader's contact information, generating leads for your company, and moving people through the buyer's journey.
Infographics: Sometimes, readers want you to show, not tell. Infographics are visual content that helps website visitors visualize a concept you want to help them learn.
Social media marketing practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:
5. Snapchat.
If you're new to social platforms, you can use tools like HubSpot to connect channels like LinkedIn and Facebook in one place. This way, you can easily schedule content for multiple channels at once; and monitor analytics from the platform.
On top of connecting social accounts for posting, you can also integrate your social media inboxes into HubSpot, so you can get your direct messages in one place.
4. Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time someone clicks your ad. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include:
Paid ads on Facebook: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business's audience.
Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplishing a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.
Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.
5. Affiliate Marketing
This is performance-based advertising where you receive a commission for promoting someone else's products or services on your website. Affiliate marketing channels include:
• Hosting video ads through the YouTube Partner Program.
• Posting affiliate links from your social media accounts.
6. Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are an outstanding example, but many people also consider social media advertising to be "native" — Facebook advertising and Instagram advertising, for example.
7. Marketing Automation
Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as.
• Email newsletters: Email automation helps you shrink and expand your contact list; it doesn't just allow you to send emails automatically to your subscribers. But it also helps you shrink and expand your contact list; as needed, so your newsletters are only going to the people who want to see them in their inboxes.
• Social media post scheduling: If you want to grow your organization's presence on a social network, you need to post frequently. This makes manual posting a bit of an unruly process. Social media scheduling tools help you push your content to your social media channels, so you can spend more time focusing on content strategy.
• lead-nurturing workflows: Generating leads, and converting those leads into customers, can be a lengthy process. You can automate that process by sending leads specific emails and content once they fit certain criteria, such as when they download and open an ebook.
• Campaign tracking and reporting: Marketing campaigns can include a ton of distinct people, emails, content, webpages, phone calls, and more. Marketing automation can help you sort everything you work on by the campaign it's serving and then track the performance of that campaign based on the progress these components make.
8. Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, and to direct people toward the business's website. The emails you might send in an email marketing campaign include:
• Blog subscription newsletters.
• Follow-up emails to website visitors who downloaded something.
• Customer welcome emails.
• Holiday promotions to loyalty program members.
• Tips or similar series of emails for customer nurturing.
9. Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR but in the online space. The channels you can use to maximize your PR efforts include:
• Reporter outreach via social media: Talking to journalists on Twitter, for example, is a significant way to develop a relationship with the press that producers earned media opportunities for your company.
• Engaging online reviews of your company: When someone reviews your company online, whether that review may be good or maybe bad, your intuition would be not to read it. Engaging company reviews help you humanize your brand and deliver powerful messaging that protects your reputation.
• Engaging comments on your personal website or blog: Similar to the way you'd respond to reviews of your company, responding to the people who are reading your content is the best way to generate productive conversation around your industry.
10. Inbound Marketing
Inbound marketing refers to a marketing method wherein you attract, engage, and delight customers at every stage of the buyer's journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them. Here are some classic examples of inbound marketing versus traditional marketing:
• Blogging vs. pop-up ads
• Video marketing vs. commercial advertising
• Email contact lists vs. email spam
11. Sponsored Content
Sponsored content is a promotional medium created and shared by another brand, influences, or publisher; an advertiser pays. When you sponsor a company or influencer who helps you target your core audience; and already discuss topics that align with your brand, where the content is most engaging.
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